Green Festival Speakers
Susan Bierzychudek is founder and principal of Green Ideals Group—a full-service branding and communication design agency for socially responsible companies. Founded in 2004, Green Ideals specializes in brand strategy, design and marketing communication for B2B and B2C clients. Their unique focus is emotionally driven communication—the intelligent blending of motivational forces with strategically sound. These elements combine with inspired graphic design to unify messaging and develop lasting audience connections through compelling, authentic brand stories that touch both hearts and minds. Prior to founding Green Ideals, Susan was VP Marketing at Axion Design, where she helped build some of the best-known brands in America, including: ConAgra, Sara Lee, Kraft, Wolfgang Puck Foods, Guinness and Foster Farms. Susan’s strategy skills were honed as a consumer trend forecaster in NYC, working with Japanese, European and American manufacturers and retailers, including: Asahi, Sangetsu, Toshiba, Federated Stores, Spiegel and Nordstom.