Everett, Melissa

Melissa Everett has made a career of helping people, organizations and communities figure out their futures. As a counselor, coach, facilitator, educator, and nonprofit manager, she has worked in parallel with individuals and large systems, always with a focus on sustainable solutions for people, communities and the planet. The author of three books and many articles, she has a PhD from Erasmus University in the Netherlands. She directs Sustainable Hudson Valley (www.sustainhv.org). Abstract: The Secret Ingredient in Green Economies Everyone is talking about green development as if there was a magic bullet to save a stagnant economy and respond to climate change. But the hard work of building this economy is not going to be done by the conventional economic development methods of marketing and business recruitment. Entrepreneurial spirit, passion and trust—underpinned by clarity and conviction—will produce the most successful green regions.