Green Festival Speakers
As a marketing consultant, copywriter, and speaker serving clients across North America, Europe, and Asia, Shel Horowitz helps develop green and ethical marketing strategies and materials that has the customer calling YOU. Exploring the connection between marketing and activism since the 1970s, Shel has spoken at such events as Forum Davos (Switzerland), Go Green Expo (New York), the Public Relations Society of America International Conference, and SolarFest. Five of his six marketing books have won awards and/or been translated. The most recent, Guerrilla Marketing Goes Green (John Wiley ; Sons, 2010, coauthored with Jay Levinson), was a #1 category bestseller on Amazon.com. He's also written a consumer ebook, Painless Green: 111 Tips to Help the Environment, Lower Your Carbon Footprint, Cut Your Budget, and Improve Your Quality of LifeWith No Negative Impact on Your Lifestyle. Shel has been active in environmental justice causes and marketing for over 30 years, most recently as the founder of the International Association of EarthConscious Marketers. He lives in a solarized 1743 farmhouse in Massachusetts with his wife (novelist D. Dina Friedman) and two musician children.