Jolda is Senior Vice President for Marcal Paper LLC, the nation's leading manufacturer of household paper goods from 100 percent recycled paper. An industry pioneer, Marcal has used recycled paper to make paper towels, napkins, facial tissue and bath tissue since 1950. Jolda is responsible for the Marketing and R;D efforts for the Marcal Small Steps brand.Jolda's 20plusyear track record of brand revitalization spans a wide range of consumer products, concentrating in food, household cleansers and OTC/HBA.Prior to Marcal, Jolda was Marketing Director at Gerber, where she led the revitalization of the Gerber Baby Care business. Prior to that, Jolda led the marketing efforts in the turnaround of Pinnacle Foods' Vlasic Division. Jolda has revitalized some very familiar brand names for Reckitt Benckiser and Prestige brands, including French's