Concepcion Lara is an acknowledged expert in the Latino market: she pioneered the multi-channel industry’s foray in the US Latino Market as well the expansion of key digital venues and satellite TV channels into Latin America.  She is well versed in multi-platform distribution including television, internet, mobile phone and other digital distribution vehicles.  Lara is currently active with CitizenGlobal, the first social creation media platform to promulgate the hottest new trend in social media which allows consumers to jointly create exciting and fresh content with top talent and brands. While at HBO, Lara proposed and was instrumental in the launch of HBO Ole, one of the first pan-continental, satellite-delivered services in the world—and HBO’s most successful international venture to date.  She was also a key force behind the creation of HBO Latino, The Fox Latin American Channel and Fox Kids Latino. Additionally, Lara has played a key role in the development of the Latin DVD business: As Sr. VP of Ventura Distribution’ Studio Latino, she established the company as the leader in the space by helping key brands such as Univision and Sesame Street launch their Latino home entertainment divisions. Lara has also consulted at a high level for companies such as Universal Music; InfoSpace; Japan’s PerfecTV!; Discovery en Español; The Family Channel in Latin America and the Singapore Broadcasting Corporation. A graduate of Stanford University, and a native of Mexico, she has lived in Buenos Aires, Argentina; Seoul, Korea and Stuttgart, Germany.