President and Co-founder - Bainbridge Graduate Institute
Ecopreneuring is a way of using desire to serve the planet and its people to inspire profitable innovation. It is also a way for people who care about these values to use business to serve the environment and social equity in bigger ways than they could do by other means. It is a win-win way to address the issues of sustainability.
Sustainability often comes across as a series of constraints, which does not lead to enthusiasm from traditional business people. Ecopreneuring is about seizing the opportunity in the next industry to drive a wave of economic expansion The industry that will help us recover from current economic blues is the creation of a green economy that meets human needs and supports greater happiness, without destroying the ecosystems or communities on which our lives and our economy depends. It includes everything from green tech to support existing lifestyles, to supporting less resource intensive ways of generating human happiness. Ecopreneuring is a business trend that more traditional business people, environmentalists and social justice advocates can all support enthusiastically.