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FOOD FORWARD SPREADS ITS FRUITY LOVE WITH NEW FARMERS MARKET RECOVERY PROGRAM

FOR IMMEDIATE RELEASE

LOS ANGELES – In August and September, 2012 Food Forward, Southern California’s largest harvesting-­‐for-­‐the hungry non-­‐profit, will launch its brand new Farmers Market Recovery Program, at three of the LA-­‐ area’s largest and most robust outdoor markets in Santa Monica, Hollywood and Studio City.

Building on Food Forward’s “100% to the hungry” motto, volunteer “Glean Teams” culled from each of the surrounding communities will gather unsold high-­‐grade produce directly from farmers at the close of each market, and donate it to agencies within 5-­‐7 miles of each market.

Laura Avery, Santa Monica Farmers Market Supervisor says, “The farmers who come to the Santa Monica Farmers Market are pleased to share their fresh picked produce with Food Forward through this exciting and efficient new partnership. We are especially pleased that Step Up on Second, serving homeless and mentally ill individuals living in Santa Monica, who might not otherwise have access to California’s abundant and nutritious fruits and vegetables, will be the recipient of the bounty we have to share.”

With initial funding from The Rosenthal Family Foundation, The Plum Foundation and Jason & Lauren Morphew, Food Forward hopes to scale this pilot program from three markets in year one, to nine markets in year two, and will grow the program from there.

Meg Glasser, Managing Director of Food Forward says, “We are thrilled to be able to work with farmers markets in the same way that we work with local property owners— gleaning excess produce to donate to Los Angeles’ hungry. We also are excited to bring food enthusiast, Mary Baldwin on as the Program Manager and we welcome her to the small but ever-­‐growing Food Forward team.”

In addition to collecting unsold produce from farmers, Food Forward’s Glean Team will also be accepting customer and local homeowners’ fresh produce donations during the last two hours of each market (excluding Santa Monica). Gleaning will occur at Santa Monica (Wednesday from 11:30–2); Studio City (Sundays from 11:30-­2); and Hollywood (Sundays from 11:30­‐2). They will make their first collections beginning in mid-­‐August and by the end of September they expect to have all three market recovery sites up and running.

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Food Forward’s vision is to reconnect our community with the abundance of food already present in our everyday lives, while creating change around the issues of urban hunger, food waste and food justice. For information on the program, joining the Glean Team, or donating produce please check our blog at
http://foodforward.org/blog/ Email: fmrecovery@foodforward.org, or call 818-­‐530-­‐4125.

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Sierra Salon at Hibiscus Restaurant – October 10, 6pm-8pm

Join Sierra Club SF Bay Chapter for a special evening honoring long-time Sierra Club activist and volunteer leader, Norman LaForce of El Cerrito. Norman has been Chapter Chair, West Contra Costa Group Chair, Chair of the Chapter’s legal committee and Chair of the East Bay Public Lands Committee. He is the former mayor of El Cerrito.

In addition, the special guest and speaker for the event is Nancy O’Malley, Alameda County District Attorney. Ms. O’Malley has an impressive record of protecting the environment through her Consumer and Environmental Protection department and is considered a national leader for the strong work she and her staff are doing to protect the environment.

Use secure checkout to purchase your tickets online today. For more information on sponsorships, tickets, and other ways for you to participate please phone 510-848-0800 or email karolo.aparicio@sierraclub.org.

$50 per member / $75 non-members*

Includes one glass of wine and delicious Caribbean inspired hors d’ouevres.

* If you are not a member of the Sierra Club, you can sign up here.Join the Sierra Club today! (and get a free backpack!) 

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Advocates for Labeling of Genetically Engineered Food Announce Two Week 'Right2Know' March from NYC to White House Oct. 1-16

WASHINGTON – July 25, 2011 A coalition of organizations, businesses and individuals announced today a bold mobilization plan to raise awareness and pressure the government about the lack of labeling of Genetically Engineered foods people unknowingly consume.  Such foods are also termed “Genetically Modified Organisms” or “GMOs.”  The GMO Right2Know March will feature daily events between New York and Washington, D.C., October 1-16 as thousands of marchers are expected to walk part or all of the 313 miles from the United Nations’ Headquarters to the White House.  The marchers are looking for support from communities along the route which can be viewed at Right2KnowMarch.org.

“Pesticide companies develop Genetically Engineered food crops by combining DNA from plants, animals, bacteria and viruses, to contain or resist pesticide, which results in more pesticides sold and sprayed,”  says Michael Hansen, Chief Scientist of Consumers Union.  ”Genetically engineered foods can be detrimental to our health, just as they are to the environment and farmers’ livelihoods.  American consumers deserve the choice whether they want to eat GMOs, just like their counterparts in Europe and Japan,” says Hansen who will join kick off of the March on October 1 at the United Nations in New York.

The March will rally in a broad swath of East Coast cities and towns including:

  • New York:  Brooklyn, New York City
  • New Jersey:  Jersey City, Newark, Millburn, Union, Springfield, Scotch Plains, New Brunswick, Princeton
  • Pennsylvania:  Morrisville, Trevose, Jenkintown, Philadelphia, Springfield
  • Delaware:  Wilmington, Hockessin, Newark
  • Maryland:  Darlington, Monkton, Timonium, Baltimore, Elicott City, Jessup, Laurel, College Park, Takoma Park, and
  • Washington, D.C.

Early supporting organizations include the International Federation of Organic Agricultural Movements (IFOAM), Non-GMO Project, Center for Food Safety, Food Democracy Now, National Co-operative Grocer Association, Organic Trade Association, The Organic Center, the Independent Natural Food Retailers Association (INFRA), Farm and Ranch Freedom Alliance, and the Northeast Organic Farmers Association of NY.  Business sponsors include [alphabetical] Dr. Bronner’s Magic Soaps, Kamut International, Nutiva, Nature’s Path Foods, Inc., Organic Valley, Rapunzel, Stonyfield Farm, and United Natural Foods Inc.

“While most Americans agree we have a right to know what is in our food, the federal government has resisted labeling genetically engineered food for over a decade,” says Right2Know March organizer Katherine DiMatteo, President of IFOAM.   “It’s time to demand that the government be responsible to its citizens and enact mandatory labeling of GMOs instead of pretending that GMO crops are the same as traditional crops.”

In New York, Washington, D.C. and along the route, advocates, farmers and business leaders including Vandana Shiva, Percy and Louis Schmeiser, Andrew Kimbrell, Frances Moore Lappe ,Anna Lappe, Sara Snow, Dr. Alan Greene, Joseph Wilhelm, Michael Funk, Megan Westgate, David Bronner, Ashley Koff, RD and many others are expected to join in the coming months to speak out for GMO Labeling and to inspire citizens to take action to protect themselves and the future of farming.

“After 30 years and billions of dollars in research, only two principal traits have been successfully developed: weed killer tolerance and insecticide production. Despite industry promises, there are no GMO traits currently on the market for increased yield, drought tolerance, enhanced nutrition, or any other humanitarian or environmental benefit,” says Megan Westgate, Executive Director of the Non-GMO Project, fiscal sponsor of the Right2Know March. “Americans should have the right to opt out of this experiment, and this march is about standing up and demanding that freedom.”

“As long as there is great uncertainly about the long term effects of GMO on the environment and upon tikkun olum~justice issues that arise from the right of  communities to access their own seeds, plants and land, a right currently challenged by many food corporations, the use of GMO food products should be questioned.  People who view GMO food products as muktzeh~out of bounds for eco-kosher use, have a right to know which products contain GMO. GMO ingredients should appear on food labels,” says Rabbi Lynn Gottlieb, Shomeret Shalom Network for Jewish Nonviolence at The Community of Living Traditions.

The Right2Know march will be joined by the Sustainable Living Road Show and the Compass Green Mobile Greenhouse Project.  Marchers will have a chance to bathe in the ALL-ONE Ark, Dr. Bronner’s “Interblastive Foam Experience!” and eat organic, non-GMO food provided to marchers for a small fee.

Members of the media are encouraged to follow the entire organizing effort and report on our progress.  Please sign up for email alerts through our website or call Adam Eidinger 202-744-2671 to arrange interviews or for in person requests.

Members of the public should call the Right2Know March Hotline: 202.557.5164 or emailerica@right2knowmarch.org.

SOURCE Right2KnowMarch.org

Wembé Earns Green America’s Business Seal of Approval

Brooklyn NY – June 20, 2011 Wembé is thrilled to announce it has been awarded the Green America Business Seal of Approval.  The seal is presented to businesses that go beyond product and service quality to set the highest standards in environmental sustainability and social justice, and work to solve, rather than create, environmental and social problems.

To be considered for the Seal of Approval and earn a listing in the annual National Green Pages™, businesses complete a rigorous screening process to ensure they meet Green America’s standards for the environment, community and labor.

Wembé is known for its unique organic soap blends, which can be found nationwide at www.wembe.com. Their goal is to provide meaningful employment to their local populace, and to make people aware of the incredible array of beneficial plants in the Amazon rainforest. As they believe that the best and the rarest comes from the Amazonian soul, they captured virgin and undiscovered essences and turned them into evenly moisturizing, detoxifying and relaxing blended products.

“We are over the top excited to earn this coveted Seal of Approval,” said Rolando Zuccolillo, founder and President of WEMBE USA INC. “It’s one of the most respected and recognized symbols in the green marketplace and a powerful way to set Wembé apart as a leader in its field.”

Wembé is now an Approved member of the Green Business Network, a distinguished and celebrated group of companies that use their products and services as a vehicle for social and environmental change.

More information on GBN can be found at www.greenbusinessnetwork.org

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About Green America’s Green Business Network

Comprised of 5,000 businesses, the Green Business Network™ is home to both rising social and eco enterprises and the most established green businesses around. We provide the tools, the information, and the consumer base to help you thrive in today’s competitive green marketplace.

http://www.greenbusinessnetwork.org

About Wembé

Wembé is a Paraguayan company based in NYC dedicated to making the highest quality Fair Trade and organic products using indigenous and renewable rainforest ingredients. One of our goals is to provide meaningful employment to our local populace, and to make people aware of the incredible array of beneficial plants in the Amazon rainforest. By harvesting these ingredients in an ethical and renewable manner we are working to help preserve the rain forest and its diversity.

http://www.wembe.com

Sweets & Tweets! Ben & Jerry’s Utilizes Unused Twitter Characters to Carry Fair Trade Message

FairTweets.com Social Media Campaign Communicates Fair Trade Value to the Masses

BURLINGTON, VT.- May 4, 2011 How can an ice cream maker use social media to help provide farmers a fair income across the globe? Ben & Jerry’s, the first ice cream company to use Fair Trade certified ingredients, is taking on the challenge in an innovative manner. The Fair Tweets program is a simple and easy interface for Twitter followers to donate their unused social media space to support Fair Trade messaging.

“We’ve heard how easy it has been for our fans to participate and that they better understand how their purchases help make it possible to support these farmers throughout the world”

It’s no surprise as Ben & Jerry’s was the first composite, major consumer goods product to commit to going through every single item in their ingredient deck to change all they could to Fair Trade. So the natural next step was how to share the values of Fair Trade with a larger audience. The progressive ice cream company has created a program that allows any user of Twitter to easily plug into. Unused characters in each Tweet are utilized to share a message about how Fair Trade benefits farmers across the globe. Cofounder Jerry Greenfield has posed: “Who wants to make a profit by exploiting somebody else?” It is in that spirit that the company is acting to lead the way in showing how the purchase of Fair Trade certified goods makes a difference. The model sets a fair wage for farmers, supports farms with access to credit, encourages community development, and promotes a holistic way of farming for farm laborers, the environment and the land necessary to their trade.

On May 3rd, Ben & Jerry’s launched a “Fair Tweets” campaign to rally awareness of Fair Trade. Simply by logging on to Fair Tweets (fairtweets.com), Twitter users have been able to plug in automatic messages about Fair Trade to the tweets they’re already sending. These added messages promote the upcoming World Fair Trade Day (May 14) and Fair Trade issues in general.

HOW IT WORKS

Even though Tweets can be up to 140 characters long, most tweets are actually much shorter, using only 40 characters on average. Fair Tweets recycles the “unused” characters in those tweets, and puts them to good use, committing them to Fair Trade awareness.

“Just like putting together good combinations for our flavors, our goal was to combine a popular social media tool with our effort to educate about Fair Trade,” said Senior Global Marketing Manager, Noelle Pirnie. “We’ve heard how easy it has been for our fans to participate and that they better understand how their purchases help make it possible to support these farmers throughout the world,” Pirnie added.

So make every Tweet count – just like Fair Trade products purchases – by sharing this message with your Twitter followers. Through the effort, Ben & Jerry’s will increase consumer understanding of the value of their own purchase decisions and help farmers across the globe lick some of their daily struggles.

To participate in Fair Tweets, log on to FairTweets.com. To learn more about Ben & Jerry’s support of Fair Trade, go towww.benjerry.com.

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About Ben & Jerry’s

Ben & Jerry’s produces a wide variety of super-premium ice cream and ice cream novelties, using high-quality ingredients including milk and cream from family farmers who do not treat their cows with the synthetic hormone rBGH. The company states its position on rBGH* on its labels. Ben and Jerry’s products are distributed nationwide and in selected foreign countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry’s Scoop Shops, restaurants and other venues. Ben & Jerry’s, a Vermont corporation and wholly-owned subsidiary of Unilever, operates its business on a three-part Mission Statement emphasizing product quality, economic reward and a commitment to the community. Contributions made via the employee-led Ben & Jerry’s Foundation in 2010 totaled over $1.8 million. Additionally, the company makes significant product donations to community groups and nonprofits both in Vermont and across the nation. The purpose of Ben & Jerry’s philanthropy is to support the founding values of the company: economic and social justice, environmental restoration and peace through understanding, and to support our Vermont communities. For the full scoop on all Ben & Jerry’s Scoop Shop locations and fabulous flavors, visit www.benjerry.com.

* The FDA has said no significant difference has been shown and no test can now distinguish between milk from rBGH treated cows and untreated cows. Not all the suppliers of our other ingredients can promise that the milk they use comes from untreated cows.

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Go “Green” At Seattle Green Festival

“Celebrate the Green Festival’s 10th Anniversary at the Seattle Green Festival, May 21st – 22nd at Qwest Event Center!

Festivities include presentations by more than 125 renowned authors, leaders and visionaries, informative how-to workshops, cutting-edge films, kid’s activities, organic beer and wine, delicious organic vegan and vegetarian cuisine, diverse live music and over 350 green local and national businessesand organizations! Keynote speakers include Amy Goodman, John Perkins, Jeffrey Smith, David Korten, Zoe Weil and Edward Humes”

Go “Green” At Seattle Green Festival via CBS Seattle

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Defy Bags: From yesterday's campaign to today's fashion

From yesterday’s campaign to today’s fashion

What happens to old billboards? One local man asked- and didn’t like the answer. So now he’s giving new purpose… via ABC7 Chicago

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Join Jeffrey M. Smith at Chicago Green Festival, May 14th 5:00 PM

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The Go Fund – Handcrafted fashion by women's co-op in Ghana.

The GO Fund’s SEW FOR SISTERHOOD program began as a vocational
training program and has since transformed into a viable business cooperative
in Ghana. Led by several of the graduates of the training program, this sewing
and batik (dye and printing technique) cooperative creates fashion-forward
garments, which the GO Fund markets in the United States. Additionally,
they have created a strong market for locally made clothing, designing and
filling orders for local school uniforms and creating custom clothing
for tourists and ex-patriots.

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Green Festival Fashion

Eco-Company TV: Green Festival Fashion

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