“Since 2002, when Clif Bar made the strategic decision to source product ingredients from organic farms, the company has achieved impressive growth even in the face of a lingering recession. Today, the company has national retail distribution in all 50 states for approximately 100 product offerings and has achieved international expansion into Canada and England. This combination of product design focus on organics plus the company’s sales growth means Clif Bar now uses 40 million pounds of organic ingredients a year –representing 70+% of total product ingredients.”
Archive for January, 2011
From the organic, locavore cafeteria to the repurposed bikes, kayaks and surfboards hung as artwork to the numerous environmental features that the company hopes will win it LEED Platinum certification, the building embodies Clif Bar’s outdoorsy, do-good, green aesthetic.”
“NEW YORK–The car of the future is here, at least according to Ford, which unveiled its first all-electric car today with glitzy events here in New York and in Las Vegas.
Unlike its competitors, Ford will roll out its electric vehicle as a new version of an existing model, the popular Ford Focus. In a further move to distinguish itself from the field, the Focus will be available not just as an all-electric car, but also as a hybrid, a plug-in hybrid, and as a conventional gas engine vehicle.”
“In a signal that electric cars could be moving a little more mainstream, Best Buy Co. is going to sell charging stations for Ford Motor Co.’s models this year.
The companies will team up to install household charging stations for the new Focus Electric cars being launched in the U.S., Ford said Friday.”
Best Buy to Sell Ford’s Electric Charging Stations via Naureen S. Malik at Wall Street Journal
“DETROIT (AP) — Ford Motor Co. said Friday that an electric version of its Ford Focus sedan will go on sale in North America by the end of this year.
Ford introduced the electric Focus at the Consumer Electronics Show in Las Vegas. The car is expected to go up to 100 miles on an electric charge.
The automaker says the Focus can be fully charged in three to four hours using a 240-volt outlet. That’s half the time it takes to charge the Nissan Leaf, a competitor that went on sale last month.”
Ford introduces electric Focus, to go on sale by the end of this year via Dee-Ann Durbin LA Times
“Ford Motor Company CEO Alan Mullaly took to a stage at the Consumer Electronics Show in Las Vegas this morning to announce a gadget much bigger and more mobile than most products at the gadget expo: The company’s first-ever gas free, zero emissions fully electric car.”
“The Chevrolet Volt and Nissan Leaf may have stolen the show for electric vehicles in 2010, but Ford is hoping to make big waves in 2011 with its first EV passenger car, the Focus Electric. The zero-emissions Focus hatchback makes its official debut at this year’s Consumer Electronics Show and Ford says the car will officially launch at the end of 2011 here in North America, with European customers expected to take delivery sometime before 2013.”
CES 2011: Ford Focus Electric ready to steal the EV spotlight via Stephen J. Ewing at AutoBlogGreen
“The iconic Empire State Building, undergoing a multimillion-dollar green renovation, announced Thursday that it will buy wind power for all its electricity.”
“This natural cooperative has evolved from a small shop run by the local ashram to a Bay Area destination for food lovers, who are drawn by the locally grown produce, exceptional cheese counter and the vast collection of bulk foods. Read how the co-op stays true to its original principles.”
Rainbow Grocery: Getting Bigger Without Going Mainstream via Janet Fletcher at Specialty Food Magazine
New Publication Looks Critically at Fair Trade Standards and Goals
Boston, January 6, 2011 – The Organic Consumers Association (OCA) recently launched the Fair World Project (FWP) to promote fair trade in commerce, especially in organic production systems in developing countries as well as at home, and to protect the term “fair trade” from dilution and misuse for mere PR purposes. The OCA’s new project fills the critical need for a watchdog of misleading fair trade claims, and a cheerleader for dedicated fair trade mission-driven companies. Through FWP, OCA focuses on promoting projects that connect the environmental and health benefits of organic agriculture with the social benefits derived from fair trade.
The Fair World Project’s inaugural publication of For a Better World debuted at the Fair Trade Futures Conference, September 10-12 at the Boston Marriott Hotel-Quincy. Fifty thousand copies were distributed to fair trade outlets such as co-ops and organic markets nationwide. The publication features candid articles on the fair trade movement, including different approaches to fair trade certification, exceptional fair trade projects abroad and at home in the West, as well as how to reintegrate fair trade back into the organic movement.
“As demand from conscious consumers expands the market for fairly traded products we must ensure that claims made by companies hold up to fair trade standards and that marketing and labeling of these products are accurate,” says Dana Geffner, Executive Director of the Fair World Project. “With new fair trade certifiers joining the movement, seasoned certifiers enabling questionable opportunistic fair trade claims and “fair-washing” practices more common, the Fair World Project aims to discuss and dissect,” adds Geffner.
The FWP intends to encourage critical thinking rather than blind faith regarding fair trade claims and certification schemes. Through publications, events, and targeted campaigns the group articulates and advances the issues involved in fair trade, with the goal of helping consumers, business owners, employees and activists make informed decisions about where and on what to spend their money and resources – to build a better and more just world. The FWP’s new website provides a space and forum where consumers can discuss issues within the Fair Trade movement, ask tough questions and share information.
“We celebrate corporations that are adopting fair trade into their business models, but at the same time hold ‘fair-washers’ accountable and insist on keeping fair trade’s integrity. We make sure fair trade certifiers and membership organizations maintain high standards to keep fair trade meaningful, not just in the wording of their standards but also in their inspection and certification processes. We pressure our schools, employers and other institutions to adopt fair trade purchasing practices with regard to food and other consumer products. We confront corporations, especially those already dealing in certified organic products, and government agencies everywhere to compel them to implement fair trade practices in their supply chains. We look forward to a day when all trade is fair,” adds Geffner.
The Fair World Project promotes fair trade, insists on integrity in fair trade, and cultivates a holistic approach to global economics. For further information, go to: http://www.fairworldproject.org