“Remember when the family went car shopping, and Dad patrolled the vehicle, weighing the glitz of a shiny new car against the sobering cost of filling the tank? What would Pop think of today’s Ford? The company is curbing petroleum use not only through fuel but also in the guts of their vehicles, which are now 85 percent recyclable by weight.
“What was once see as ‘nice to have’ is now recognized as imperative to our business and our planet,” says Ford’s Susan M. Cischke. Soy foam seat cushions, in more than 20 Ford vehicles, have helped Ford reduce its annual petroleum oil usage by more than 10,500 barrels and cut its carbon dioxide emissions by 11 million pounds – the annual equivalent of 965 typical American households.”
Meet one of PINK’s Top 10 Women in Sustainability, 2011 – Susan Cischke – Group Vice President, Sustainability, Environment and Safety Engineering, Ford Motor Company via Rachel Pomerance – Little Pink Book