“Just over 150 Berkeley businesses have been certified by the Bay Area Green Business program, ensuring that they meet a long list of environmentally friendly standards, and although it is universally encouraged, the designation has had mixed effects on companies’ sales.”
“Being green is really important to a lot of people that live here,” said Fred Fassett, chief executive officer of printing company Minuteman Press, which became officially green certified last month. “Everything else being equal, I think you’re going to tend to go with the green company – I think it gives us kind of an edge.”
Bay Area Sees High Concentration of Green-Certified Businesses via Soumya Karlamangla – The Daily Californian