GreenChoice Bank Offers Values-Based Approach Focused on People, Planet, Profits

CHICAGO- February 11, 2011GreenChoice Holding Company, Inc. officially opened the doors to GreenChoice Bank on Feb. 1, completing the rebranding of Family Federal Savings of Illinois, the 100 year old community lender it acquired last July. Unique about GreenChoice Bank is its dedication to sustainable business operations, sourcing, lending and culture.

By rebranding branch locations in Cicero and Lockport, Ill., GreenChoice
becomes the first holistically sustainable community bank in the Midwest. Its mission is to offer consumers and businesses a better, values-based choice for banking services, focused on the triple bottom line of people, planet and profits.

GreenChoice Holding Company has been operating under the Family Federal name since it acquired the savings and loan. Simultaneously, its management has spent months retrofitting and re-engineering outdated structures and processes to operate the business using sustainable principles.

This includes retrofitting the century-old buildings to environmentally sound
standards for LEED Existing Buildings: Operations and Maintenance (EBO&M) certification. Green technologies are infused into every aspect of the retrofit project, from high-efficiency lighting and plumbing and locally-sourced building materials to recycled and reused products, including reclaimed walnut planks from a turkey coop.

As part of its mission, GreenChoice Bank, a certified B Corporation, leverages funds on deposit to invest in the local and green economy. Special checking and savings accounts with higher rates are designed for those actively embracing sustainability through their account activity. Advantaged terms are offered to commercial clients managing green businesses, building sustainably and creating green collar jobs.

GreenChoice Bank//Add One

“From online banking and paperless statements to advantaged loan and deposit
products for those actively embracing sustainability, we designed the bank with
environmentally-friendly principles that guide every aspect of our business,” says Steve
Sherman, LEED AP, chief operating officer and director. “Our customers know that
when they bank with us, their funds are being leveraged responsibly and invested back
into the community.”
Internally, back-office operations are being developed to conserve energy and
reduce the bank’s environmental footprint. This minimizes waste through paperless
processes, electronic document distribution, image-based check processing, on-line
banking and e-statements. The bank seeks to purchase more environmentally friendly
products and is mindful of sourcing decisions, such as offering debit cards made of 100
percent recycled plastic. Employee policies also encourage sustainable choices, from
using public transportation and volunteering in the community to rewarding those who
purchase hybrid or other Low Emission Fuel Efficient vehicles.
The bank’s executive team is active in the sustainable business community and
has more than 75 years of Chicago area banking expertise. In addition to Steve Sherman,
the team is comprised of Harold L. Sherman, founder, chairman and chief executive
officer; Jon A. Levey, LEED AP, founder, executive vice president and chief lending
officer; and Kenneth C. Kline, chief financial officer.
GreenChoice Bank branch locations are located at 5225 W. 25th St. in Cicero and
838 S. State St. in Lockport. GreenChoice Bank also plans to open its LEED Platinum
flagship location later at the new Green Exchange, 2545 W. Diversey Ave. in Chicago.
For more information about GreenChoice Bank, including its green banking incentives
for consumers and businesses, please visit www.greenchoicebank.com.

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GreenChoice Bank is the Midwest’s first holistically sustainable community bank, offering a values-based
choice in banking to consumers and businesses. Conscious about more than your money, GreenChoice
Bank marries contemporary sustainability with a relationship-driven approach to provide financial
products and services to individuals and businesses. GreenChoice Bank’s flagship location will open at
Green Exchange, 2545 W. Diversey Ave. in Chicago. Branch facilities are located in Cicero and Lockport,
Ill. For information about GreenChoice Bank’s products and services, please visit online at
www.greenchoicebank.com.
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GreenChoice Bank is the Midwest’s first holistically sustainable community bank, offering a values-basedchoice in banking to consumers and businesses. Conscious about more than your money, GreenChoiceBank marries contemporary sustainability with a relationship-driven approach to provide financialproducts and services to individuals and businesses. GreenChoice Bank’s flagship location will open atGreen Exchange, 2545 W. Diversey Ave. in Chicago. Branch facilities are located in Cicero and Lockport,Ill. For information about GreenChoice Bank’s products and services, please visit online at www.greenchoicebank.com.