San Ramon, CA — February 11, 2011 The founders of Salvare La Vita water, meaning “to save lives” in Italian, began with a simple idea: What if an eco-friendly bottled water company in the U.S. could provide clean drinking water for those in need (nearly a billion people) around the world?
They enacted a progressive business plan that would provide 20 years of access to clean drinking water for one person in need per every 31 bottles of water sold. Founder Shakira Niazi wants her organization to be different then other bottled water companies that base their marketing claims in charitable giving. Visitors to the Salvare La Vita website can Join Our Movement, with the goal to build 10 water wells –supporting 1,500 families in small villages in countries in which over 50% of the population lacks access to clean water (according to UNICEF’S 2010 Report on Water Issues). Salvare La Vita will provide documentation on each sponsored water project using location GPS, pictures, video and information from NGO contacts. The mission for this small, but rapidly growing company is to build water wells in every continent. The first project will take place in Sharberghan, Afghanistan.
Niazi states “while we’re out trying to save the world, it can’t be at the cost of Mother Nature.” Salvare La Vita strives to minimize its own environmental impact by creating a bottle that is 100% biodegradable as well as recyclable. The bottles dissolve easily, break down safely and relatively quickly, by biological means, into natural raw materials. SLV bottles take a few years instead of thousands of years to decompose. SLV Water’s bottles can also be mixed into the recycling stream with any other plastic. Most other plant-based products can only be recycled within their own grade of plastic.
The most important aspect of SLV Water is the water itself. SLV’s great tasting, premium spring water is harvested locally rather than imorted from overseas, a costly and environmentally damaging process. From the product to the packaging, this company is 100% made in the USA.