“Seth Goldman, the president and Tea-E-O of Honest Tea, made it official this week: The Coca-Cola Co. will exercise its option to buy all of Honest Tea, the Bethesda, Md., maker of organic, healthy beverages.
Coke bought 40 percent of the firm for a reported $43 million in 2008, a controversial move at the time for the upstart company that positioned itself as a challenger to the conventional way of doing business in the beverage industry.”
Read more: http://www.greenbiz.com/blog/2011/02/18/honest-tea-ceo-small-isnt-beautiful#ixzz1ELrwCZOh
Honest Tea CEO: Small Isn’t Beautiful via Marc Gunther – GreenBiz.com