“Cyber Monday. Green Tuesday. Black Friday. Magenta Saturday.

Chances are you won’t find any of these holidays on your calendar. Yet retailers are coming up with names for just about every day of the week during the holiday shopping season.

“…………Nonprofit Green America is launching “Green Tuesday” this week to encourage people to buy gifts with the environment and local communities in mind. The group is planning to push the event every Tuesday through December.”

Green America, which says it aims to support society and the environment through economic programs, plans to showcase deals on its website, including jewelry made from recycled nuclear bomb equipment from online retailer Fromwartopeace.com and a self-watering system for plants by Dri Water.

“Mass culture encourages people to run out of their house, now at midnight, and go shopping,” says Todd Larsen, director of corporate responsibility for Green America, which vetted the businesses it’s highlighting on its website to ensure they meet certain environmental and ethical standards. “Why not wait another day or more and buy something that helps others?”‘

Online Retailers Promote Cyber Monday via Associated Press – NPR