.green domain name sales to help fund the green movement.
GREENBRAE, California (PRWEB) April 11, 2012
EarthShare, a non-profit federation that raises and distributes funds to environmental initiatives, and The DotGreen Community, Inc., the registry applicant for the .green top-level domain (TLD), will collaborate to distribute grants from sales of registrations in the .green TLD to organizations and programs globally that focus on sustainability.
The DotGreen Community, Inc. has applied to the Internet Corporation for Assigned Names and Numbers (ICANN), the domain name industry’s governing authority. ICANN will review this and applications for other TLDs over the coming months, with the first of the newly granted extensions projected for availability early 2013.
The .green TLD, conceived in 2007, was the first environmental new TLD initiative proposed to international environmental groups and the Internet community. DotGreen’s founders have made philanthropy an essential component of the organization’s mission.
“We developed the .green Top-Level Domain to advance the green movement,” said Annalisa Roger, Founder and CEO of The DotGreen Community. “EarthShare is a respected leader in environmental giving, and with its 23 years of experience, is the perfect partner to help us give to important green initiatives and organizations globally, effectively and efficiently.”
EarthShare is a longstanding supporter of DotGreen’s project and has communicated to ICANN its support for the organization’s application. EarthShare has raised more than $260 million for environmental causes, and applauds the potential contributions of the new TLD.
“We’re thrilled to be working with DotGreen,” said EarthShare CEO Kal Stein. “Our members and partners are always looking for ways to expand their reach in environmental and social programs. A TLD that focuses on sustainability and environmentalism will be an outstanding opportunity to do so.”
DotGreen seeks to foster common ground for the green movement, allowing the .green namespace to become the unifying online space for sustainability efforts. DotGreen also embeds routine green philanthropy into the existing domain name and other industries relying on the Internet, allowing a portion of proceeds from every .green web address to contribute to environmental good via the Non-profit Public Benefit Charity organization, The DotGreen Foundation. EarthShare will manage the distribution of these grants to environmental charities.
“The already flourishing green movement will benefit by having a dedicated namespace where information can be easily found and identified,” Roger said. “We intend to use registration revenue to fund efforts to establish sustainable action in everyday life. Our organizations share an approach that focuses on accessibility and inclusivity. We recognize the necessity and importance of collaboration between all global citizens.”
Roger projects registrations in .green—and the resulting funding of environmental projects—will be available in 2013.
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