“The food industry is one that has embarked upon revolutionary changes in the areas of wellness and sustainability. There are many paths to entry for smaller companies and innovative entrepreneurs. For example, a USDA report entitled Oversight of the National Organic Program estimates that organic product sales reached approximately $25b dollars annually in 2008 with projected 14-21% annual revenue growth. And smaller, innovative companies have a real opportunity as the food industry’s major players confront issues of credibility as their traditional customer base, along with government regulators, raise such telling questions as why there are no ribs in the McDonald’s McRib or no real maple in their Fruit and Maple Oatmeal. Rapid and profitable business success is an opportunity in the food industry that is being realized by credible companies selling authentic products.”
Video Interview: Numi Tea CEO Ahmed Rahim via Bill Roth at Triple Pundit