Posts Tagged chocolate

Major Rally in Times Square Calls on Hershey Company to Stop Using Child Labor Chocolate

Kerry Kennedy, NYC Area Elementary and High School Students Tell Hershey They Don’t Want Chocolate Made by Exploited Kids

Human Rights Activist Kerry Kennedy calls on Hershey to stop using Child Labor at the Raise the Bar Hershey Rally in Times Square (Credit: Diane Greene Lent)

New York City – June 8, 2011 With World Day Against Child Labor right around the corner, hundreds students and concerned consumers gathered today in front of the Hershey Store in Times Square to call on Hershey to “raise the bar” by eliminating exploitative child labor from its cocoa production supply chain.

Human rights activist Kerry Kennedy also spoke at the rally.  She was joined by Lee Cutler, secretary treasurer of New York State United Teachers Union, as well as students, teachers and musical performers from the New York City area.

“The illegal use of child labor in chocolate production by Hershey and other chocolate-makers must stop,” said Kerry Kennedy, president of the Robert F. Kennedy Center for Justice and Human Rights. “With this rally in Times Square, we are making sure that these companies hear that chocolate produced by children is a crime.”

A decade after major chocolate companies including Hershey agreed to eliminate abusive child labor, forced labor and trafficking from their supply chains, these abuses continue on West African cocoa farms. Hershey is lagging behind its competitors in implementing policies to end these abuses in its chocolate products. Families who grow cocoa also live in poverty due to unstable cocoa prices.  Students and consumers are calling on Hershey to take stronger action to end these labor rights violations and to start using Fair Trade Certified cocoa, which also guarantees farmers a stable price and additional funds for community development projects.

“The people at today’s rally represent the tens of thousands of consumers across the country who expect the companies they purchase from to care about the people who are at the very source of the products we buy” said Green America Fair Trade Coordinator Elizabeth O’Connell. “We are sending Hershey the message that it needs to make larger commitments to remove forced and child labor from its chocolate products.”

Global Exchange Fair Trade Campaign Director Adrienne Fitch-Frankel said:  “So many of us associate Hershey with sweet childhood memories.  The remarkable youth turnout at today’s rally shows that youth in the United States are outraged that, for a countless number of their peers in Africa, recollections of Hershey and childhood will mean bitter memories of exploitation in the cocoa fields.”

International Labor Rights Forum Campaigns Director Tim Newman said: “As World Day against Child Labor approaches this weekend, Hershey continues to lag behind its competitors in independently certifying that its cocoa is not produced by abusive child labor and forced labor. After ten years of broken promises, it’s time for Hershey to make firm commitments to sourcing Fair Trade Certified cocoa.”

The “Raise the Bar, Hershey!” campaign is organized by the non-profit groups Green America, International Labor Rights Forum, and Global Exchange. Over 30,000 consumers have taken action by sending e-mails, postcards, petitions, and making phone calls to the company asking it to end child labor. Campaign supporters across the country are joining the rally in solidarity by taking part in a national call-in day to Hershey headquarters (http://www.raisethebarhershey.org/take-action-call-hershey) and also through twitter by using the hashtag #HersheyGoFair.

For more information on Hershey’s corporate social responsibility record please read Time to Raise the Bar: The Real Corporate Social Responsibility Report for the Hershey Company. To read this report visit: http://www.raisethebarhershey.org.

To read why one local student is attending the rally today, please see this article by Ariana Taveras, a student in the class of 2012 at the Benedictine Academy in Elizabeth, New Jersey, on the Huffington Post: http://www.huffingtonpost.com/ariana-taveras/why-i-am-marching-at-hers_b_871973.html.

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Why I am Marching at Hershey's Store in Times Square

“At Benedictine Academy, we believe that every child has the right to an education and to be treated with dignity. Child slave labor in the chocolate industrymust be stopped.

A new documentary was recently released, The Dark Side of Chocolate, about child slave labor. We saw how the children were getting beaten and working in the hot sun, unable to go to school,” says student Norky Diaz. Her classmate, Kai Alexander, adds “We knew we had to get involved because we care what happens to children. Chocolate child labor is immoral.” And that is just what we did. Kai Alexander, a passionate writer immediately connected her pen to her heart and wrote a rap/poem for the SHAC (Students helping All Children) Squad to use to raise awareness among their classmates and students in other schools. It is also being used as the soundtrack of our new short documentary about child slave labor in the chocolate industry.”

Why I am Marching at Hershey’s Store in Times Square via Ariana Taveras – Huffington Post

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100,000 Expected to Participate in World Fair Trade Day Events Across North America

Hundreds of sessions to educate the public on the benefits of fair trade and provide samples of products from around the globe

WASHINGTON, D.C. – May 5, 2011 A record 100,000 people across the US and Canada are expected to participate in hundreds of events over the next two weeks to mark World Fair Trade Day, which is May 14, 2011. Cities, towns, churches, groups and individuals are planning events to highlight social, economic and environmental benefits to buying Fair Trade. The events include Fair Trade festivals, Fair Trade coffee breaks, webinars and Fair Trade artisan tours among others.

For information about World Fair Trade Day events in your area or to find out more information about the benefits of buying Fair Trade, go to http://www.fairtraderesource.org/wftd/.

Many Americans are unaware how many day-to-day items are produced in abusive labor conditions which include sweatshops and child labor. These items include clothing, furniture, and foods such as coffee, chocolate and sugar. The Fair Trade system helps producers and suppliers earn a living wage and take steps to protect the environment. It also serves to empower individuals and communities, support women’s and children’s rights, promote dignity and respect, and connect developing nations with developed nations and markets.

World Fair Trade Day national campaign coordinator, and Executive Director, Fair Trade Resource Network Jeff Goldman, said: “the meaningful activities comprising this largest Fair Trade event in North America allow adults and kids to learn about empowering marginalized people while celebrating justice and sustainability with hundreds of thousands worldwide.”

Examples of World Fair Trade Day events around the U.S. include:

  • Texas. Austin Fair Trade Film Festival, May 12-14 at various locations. Events include a short film competition, a Fair Trade wine and chocolate pairing event, and the Fair Trade film festival and global market.
  • Illinois. Chicago World Fair Trade Day celebration, May 6, 2011 at Daley Plaza. Companies will be selling Fair Trade gifts, coffee, chocolate and more and there will be programs and world music played throughout the day. Additionally there will be a Fair Trade pavilion at the Chicago Green Festival on May 14-15 at McCormick Place in Lakeside, IL where non-profits and Fair Trade vendors will be on hand.
  • New York State. Several upstate events are planned, including a World Fair Trade Day celebration in Albany on May 13th at the Ten Thousand Villages store, and a Fair Trade/Coffee Break Celebration in Rochester on May 14th at One World Goods.
  • Oregon. A variety of events in Portland to include an informational Fair Trade 101 Panel Discussion at Kells Irish Pub on May 9th, and the St. Andrew/Catholic Relief Services World Fair Trade Day celebration on May 15th featuring music, food, crafts, and informational talks.
  • Florida. A Fair Trade wine tasting in Orlando on May 15, at the Lake Eola Farmers Market. This event will also feature food, live music, and local craft vendors.

Major sponsors of World Fair Trade Day include nonprofit and faith-based organizations, such as Green America, Catholic Relief Services, Fair Trade Towns and Fair Trade USA, as well as retail companies, such as Ben and Jerry’s, Fair Trade Apparel, Green Mountain Coffee, Lucuma Designs, Wholesome Sweeteners and Dr. Bronner’s Magic Soaps. Regular sponsors include Fair for Life Social & Fairtrade Certified, Fair World Project, Global Exchange, Indigenous Designs, Maggie’s Organics, Theo Chocolate and WorldofGood.com by eBay.

ABOUT FAIR TRADE RESOURCE NETWORK

Founded in 1999, the Fair Trade Resource Network (FTRN) seeks to build a more just and sustainable world by gathering, developing, and disseminating educational resources about Fair Trade. FTRN is the only non-profit organization in the world focused exclusively on Fair Trade education, helping people to better understand the impact of their buying decisions.

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Sweets & Tweets! Ben & Jerry’s Utilizes Unused Twitter Characters to Carry Fair Trade Message

FairTweets.com Social Media Campaign Communicates Fair Trade Value to the Masses

BURLINGTON, VT.- May 4, 2011 How can an ice cream maker use social media to help provide farmers a fair income across the globe? Ben & Jerry’s, the first ice cream company to use Fair Trade certified ingredients, is taking on the challenge in an innovative manner. The Fair Tweets program is a simple and easy interface for Twitter followers to donate their unused social media space to support Fair Trade messaging.

“We’ve heard how easy it has been for our fans to participate and that they better understand how their purchases help make it possible to support these farmers throughout the world”

It’s no surprise as Ben & Jerry’s was the first composite, major consumer goods product to commit to going through every single item in their ingredient deck to change all they could to Fair Trade. So the natural next step was how to share the values of Fair Trade with a larger audience. The progressive ice cream company has created a program that allows any user of Twitter to easily plug into. Unused characters in each Tweet are utilized to share a message about how Fair Trade benefits farmers across the globe. Cofounder Jerry Greenfield has posed: “Who wants to make a profit by exploiting somebody else?” It is in that spirit that the company is acting to lead the way in showing how the purchase of Fair Trade certified goods makes a difference. The model sets a fair wage for farmers, supports farms with access to credit, encourages community development, and promotes a holistic way of farming for farm laborers, the environment and the land necessary to their trade.

On May 3rd, Ben & Jerry’s launched a “Fair Tweets” campaign to rally awareness of Fair Trade. Simply by logging on to Fair Tweets (fairtweets.com), Twitter users have been able to plug in automatic messages about Fair Trade to the tweets they’re already sending. These added messages promote the upcoming World Fair Trade Day (May 14) and Fair Trade issues in general.

HOW IT WORKS

Even though Tweets can be up to 140 characters long, most tweets are actually much shorter, using only 40 characters on average. Fair Tweets recycles the “unused” characters in those tweets, and puts them to good use, committing them to Fair Trade awareness.

“Just like putting together good combinations for our flavors, our goal was to combine a popular social media tool with our effort to educate about Fair Trade,” said Senior Global Marketing Manager, Noelle Pirnie. “We’ve heard how easy it has been for our fans to participate and that they better understand how their purchases help make it possible to support these farmers throughout the world,” Pirnie added.

So make every Tweet count – just like Fair Trade products purchases – by sharing this message with your Twitter followers. Through the effort, Ben & Jerry’s will increase consumer understanding of the value of their own purchase decisions and help farmers across the globe lick some of their daily struggles.

To participate in Fair Tweets, log on to FairTweets.com. To learn more about Ben & Jerry’s support of Fair Trade, go towww.benjerry.com.

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About Ben & Jerry’s

Ben & Jerry’s produces a wide variety of super-premium ice cream and ice cream novelties, using high-quality ingredients including milk and cream from family farmers who do not treat their cows with the synthetic hormone rBGH. The company states its position on rBGH* on its labels. Ben and Jerry’s products are distributed nationwide and in selected foreign countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry’s Scoop Shops, restaurants and other venues. Ben & Jerry’s, a Vermont corporation and wholly-owned subsidiary of Unilever, operates its business on a three-part Mission Statement emphasizing product quality, economic reward and a commitment to the community. Contributions made via the employee-led Ben & Jerry’s Foundation in 2010 totaled over $1.8 million. Additionally, the company makes significant product donations to community groups and nonprofits both in Vermont and across the nation. The purpose of Ben & Jerry’s philanthropy is to support the founding values of the company: economic and social justice, environmental restoration and peace through understanding, and to support our Vermont communities. For the full scoop on all Ben & Jerry’s Scoop Shop locations and fabulous flavors, visit www.benjerry.com.

* The FDA has said no significant difference has been shown and no test can now distinguish between milk from rBGH treated cows and untreated cows. Not all the suppliers of our other ingredients can promise that the milk they use comes from untreated cows.

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Hershey Brand Jamming Contest Winners

The “Raise the Bar, Hershey” campaign organized a “brand jamming” contest which invited campaign supporters to create mock taglines, print advertisements and commercial videos that reveal the reality behind Hershey chocolate products. To see more print advertisement submissions click here and for video submissions, check out our YouTube page!  Click here to see entries in the slogan category.

Hershey Brand Jamming Contest Winners via Raise the Bar Hershey/Green America

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Research Reveals Increased Consumer Demand for Fair Trade Certified-Labeled Products

Researchers from Harvard, the London School of Economics and Massachusetts Institute of Technology Release Study on the Value of Ethical Labeling

OAKLAND, Calif., Apr. 25 Fair Trade USA, the leading third-party certifier of Fair Trade products in the United States, reports new findings which confirm that the prominent appearance of the Fair Trade Certified™ label increases sales among coffee-buying consumers.

To investigate the topic of consumer demand for Fair Trade products, researchers Jens Hainmueller of the Massachusetts Institute of Technology, Michael J. Hiscox of Harvard University, and Sandra Sequeira of the London School of Economics, conducted a six-month research study in partnership with a prominent national grocery retailer. As reported this weekend in the Wall Street Journal, the team examined purchasing behavior among actual consumers at 26 stores and key findings show that:

  • The Fair Trade Certified label alone has a large positive impact on sales.
  • Sales of the two most popular bulk coffees sold in each of the 26 test stores increased by up to 13 percent when labeled as Fair Trade Certified.
  • The study also revealed that a substantial segment of consumers are willing to pay up to eight percent more for a product bearing the Fair Trade Certified label.

The findings are consistent with a Globescan study conducted in 2010, which revealed that 75 percent of consumers said Fair Trade certification makes them feel “very positive or positive” about products; 30 percent said Fair Trade is “likely to increase their purchase interest;” and over half said “independent third-party certification is the best way to verify” a product’s social and environmental claims.

“Overall the findings suggest that there is substantial consumer support for Fair Trade,” said Michael J. Hiscox of Harvard University. “The Fair Trade label by itself had a large positive effect on sales, indicating that a substantial number of coffee buyers place a positive value on Fair Trade certification. In addition, a sizeable segment of coffee buyers were willing to pay a premium for coffee if the premium was directly associated with support for Fair Trade. The tests suggest that there are plenty of consumers ready to vote with their shopping dollars to support Fair Trade when it is offered as an option by retailers.”

The study can be referenced online at http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1801942.

Fair Trade USA (previously TransFair USA), a nonprofit organization, is the leading third-party certifier of Fair Trade products in the United States. Fair Trade USA audits and certifies transactions between U.S. companies and their international suppliers to guarantee that the farmers and workers producing Fair Trade Certified goods were paid fair prices and wages, work in safe conditions, protect the environment, and receive community development funds to empower and uplift their communities. Fair Trade USA educates consumers, brings new manufacturers and retailers into the Fair Trade system, and provides farming communities with tools, training and resources to thrive as international businesspeople. Visitwww.FairTradeUSA.org for more information.

The Research team consists of Michael J. Hiscox, the Clarence Dillon Professor of International Affairs at Harvard UniversitySandra Sequeira, Lecturer in Development Economics at the London School of Economics; and Jens Hainmueller, an Assistant Professor of Political Science at the Massachusetts Institute of Technology.

Research Reveals Increased Consumer Demand for Fair Trade Certified-Labeled Products via PRNewswire – CSRWire

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Hershey Wins, Justice Loses

“The Hershey Company, makers of the popular Hershey’s Kisses, ignored efforts of green activists from Green America and its allies in the “Raise the Bar, Hershey!” campaign. Global Exchange, International Labor Rights Forum and Oasis USA are urging a boycott and letter writing campaign to “raise awareness of the abysmal labor practices that Hershey relies on.”

During the campaign, we examined the stock price, distributed the news globally to all major news outlets and made an outreach for comment from Hershey.”

Hershey Wins, Justice Loses via Joe Sibilia – CSRWire

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