“One of the most exciting developments in the auto industry today has to do with the sustainable innovations that make cars run — improved petrol and diesel engines, ethanol and biodiesel, compressed natural gas, electricity, or some combination thereof.
It’s a topic that will only become more pronounced as car engines are built to do more with even less, especially with President Obama’s recent announcement to green the industry as a whole through aggressive fuel efficiency standards.
This is also a concept that can serve as lessons for those outside of the auto industry. In other words, what can companies do to make their operations more sustainable beyond the end product? Well, a good start would be to look at what is going into those outputs. This trend of replacing traditional materials with sustainable alternatives is something that’s emerging across almost all industries, and like car makers, those companies that aren’t participating in it are setting themselves up to fall behind.”
Rethinking Green Products by Re-Imagining Your Inputs