“Environmentalists have launched a global campaign against Mattel Inc., the world’s largest toy company, as part of a decade-long effort to force multinational corporations to purge their operations of any links to rain forest destruction.
On Tuesday, Greenpeace activists in turquoise vests rappelled down the face of the company’s 15-story headquarters in El Segundo and hung a giant banner depicting a frowning Ken doll with the message: “Barbie: it’s over. I don’t date girls that are into deforestation.”‘
Greenpeace stages protest at Mattel office over Barbie packaging via Margort Roosvelt – LA Times