Posts Tagged fair trade certified

Major Rally in Times Square Calls on Hershey Company to Stop Using Child Labor Chocolate

Kerry Kennedy, NYC Area Elementary and High School Students Tell Hershey They Don’t Want Chocolate Made by Exploited Kids

Human Rights Activist Kerry Kennedy calls on Hershey to stop using Child Labor at the Raise the Bar Hershey Rally in Times Square (Credit: Diane Greene Lent)

New York City – June 8, 2011 With World Day Against Child Labor right around the corner, hundreds students and concerned consumers gathered today in front of the Hershey Store in Times Square to call on Hershey to “raise the bar” by eliminating exploitative child labor from its cocoa production supply chain.

Human rights activist Kerry Kennedy also spoke at the rally.  She was joined by Lee Cutler, secretary treasurer of New York State United Teachers Union, as well as students, teachers and musical performers from the New York City area.

“The illegal use of child labor in chocolate production by Hershey and other chocolate-makers must stop,” said Kerry Kennedy, president of the Robert F. Kennedy Center for Justice and Human Rights. “With this rally in Times Square, we are making sure that these companies hear that chocolate produced by children is a crime.”

A decade after major chocolate companies including Hershey agreed to eliminate abusive child labor, forced labor and trafficking from their supply chains, these abuses continue on West African cocoa farms. Hershey is lagging behind its competitors in implementing policies to end these abuses in its chocolate products. Families who grow cocoa also live in poverty due to unstable cocoa prices.  Students and consumers are calling on Hershey to take stronger action to end these labor rights violations and to start using Fair Trade Certified cocoa, which also guarantees farmers a stable price and additional funds for community development projects.

“The people at today’s rally represent the tens of thousands of consumers across the country who expect the companies they purchase from to care about the people who are at the very source of the products we buy” said Green America Fair Trade Coordinator Elizabeth O’Connell. “We are sending Hershey the message that it needs to make larger commitments to remove forced and child labor from its chocolate products.”

Global Exchange Fair Trade Campaign Director Adrienne Fitch-Frankel said:  “So many of us associate Hershey with sweet childhood memories.  The remarkable youth turnout at today’s rally shows that youth in the United States are outraged that, for a countless number of their peers in Africa, recollections of Hershey and childhood will mean bitter memories of exploitation in the cocoa fields.”

International Labor Rights Forum Campaigns Director Tim Newman said: “As World Day against Child Labor approaches this weekend, Hershey continues to lag behind its competitors in independently certifying that its cocoa is not produced by abusive child labor and forced labor. After ten years of broken promises, it’s time for Hershey to make firm commitments to sourcing Fair Trade Certified cocoa.”

The “Raise the Bar, Hershey!” campaign is organized by the non-profit groups Green America, International Labor Rights Forum, and Global Exchange. Over 30,000 consumers have taken action by sending e-mails, postcards, petitions, and making phone calls to the company asking it to end child labor. Campaign supporters across the country are joining the rally in solidarity by taking part in a national call-in day to Hershey headquarters (http://www.raisethebarhershey.org/take-action-call-hershey) and also through twitter by using the hashtag #HersheyGoFair.

For more information on Hershey’s corporate social responsibility record please read Time to Raise the Bar: The Real Corporate Social Responsibility Report for the Hershey Company. To read this report visit: http://www.raisethebarhershey.org.

To read why one local student is attending the rally today, please see this article by Ariana Taveras, a student in the class of 2012 at the Benedictine Academy in Elizabeth, New Jersey, on the Huffington Post: http://www.huffingtonpost.com/ariana-taveras/why-i-am-marching-at-hers_b_871973.html.

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Research Reveals Increased Consumer Demand for Fair Trade Certified-Labeled Products

Researchers from Harvard, the London School of Economics and Massachusetts Institute of Technology Release Study on the Value of Ethical Labeling

OAKLAND, Calif., Apr. 25 Fair Trade USA, the leading third-party certifier of Fair Trade products in the United States, reports new findings which confirm that the prominent appearance of the Fair Trade Certified™ label increases sales among coffee-buying consumers.

To investigate the topic of consumer demand for Fair Trade products, researchers Jens Hainmueller of the Massachusetts Institute of Technology, Michael J. Hiscox of Harvard University, and Sandra Sequeira of the London School of Economics, conducted a six-month research study in partnership with a prominent national grocery retailer. As reported this weekend in the Wall Street Journal, the team examined purchasing behavior among actual consumers at 26 stores and key findings show that:

  • The Fair Trade Certified label alone has a large positive impact on sales.
  • Sales of the two most popular bulk coffees sold in each of the 26 test stores increased by up to 13 percent when labeled as Fair Trade Certified.
  • The study also revealed that a substantial segment of consumers are willing to pay up to eight percent more for a product bearing the Fair Trade Certified label.

The findings are consistent with a Globescan study conducted in 2010, which revealed that 75 percent of consumers said Fair Trade certification makes them feel “very positive or positive” about products; 30 percent said Fair Trade is “likely to increase their purchase interest;” and over half said “independent third-party certification is the best way to verify” a product’s social and environmental claims.

“Overall the findings suggest that there is substantial consumer support for Fair Trade,” said Michael J. Hiscox of Harvard University. “The Fair Trade label by itself had a large positive effect on sales, indicating that a substantial number of coffee buyers place a positive value on Fair Trade certification. In addition, a sizeable segment of coffee buyers were willing to pay a premium for coffee if the premium was directly associated with support for Fair Trade. The tests suggest that there are plenty of consumers ready to vote with their shopping dollars to support Fair Trade when it is offered as an option by retailers.”

The study can be referenced online at http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1801942.

Fair Trade USA (previously TransFair USA), a nonprofit organization, is the leading third-party certifier of Fair Trade products in the United States. Fair Trade USA audits and certifies transactions between U.S. companies and their international suppliers to guarantee that the farmers and workers producing Fair Trade Certified goods were paid fair prices and wages, work in safe conditions, protect the environment, and receive community development funds to empower and uplift their communities. Fair Trade USA educates consumers, brings new manufacturers and retailers into the Fair Trade system, and provides farming communities with tools, training and resources to thrive as international businesspeople. Visitwww.FairTradeUSA.org for more information.

The Research team consists of Michael J. Hiscox, the Clarence Dillon Professor of International Affairs at Harvard UniversitySandra Sequeira, Lecturer in Development Economics at the London School of Economics; and Jens Hainmueller, an Assistant Professor of Political Science at the Massachusetts Institute of Technology.

Research Reveals Increased Consumer Demand for Fair Trade Certified-Labeled Products via PRNewswire – CSRWire

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