“For years, Toyota has been the darling of the green business world. The hybrid Prius was a legitimate business home run (2 million sold), and it helped both differentiate Toyota’s brand as the market innovator and propel Toyota to unprecedented profits. But now the company faces renewed competition for the title of green auto leader.
In the last couple of years, every auto giant has launched alternative vehicles, which they’ve been touting aggressively at the current Detroit Auto Show (see my newsletter on the different strategies the big companies are pursuing). GM’s “extended range” Chevy Volt and Nissan’s all-electric LEAF are potential blockbusters, with strong early sales and serious buzz.
But I want to focus on Ford. The company announced its own electric vehicle, the Ford Focus EV, at the recent Consumer Electronics Show.”