“Spring is in the air and it’s that time again… Green Festival is coming to San Francisco this weekend, April 9 & 10. It’s a national project of Green America and Global Exchange that will be in Chicago, Seattle, New York and Los Angeles as well throughout this year.”
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“With live music, a kid’s green zone, hundreds of exhibitors, free samples and amazing speakers, this event is great for both green industry insiders and people totally new to the green scene. Vendors are friendly and ready to talk about their innovative green products and how they benefit you, your family and the planet. With everything from home dehumidifiers that produce filtered drinking water to non-toxic sunscreen to all-natural body products, the San Francisco Green Festival has it all.”
Ben Bradley didn’t play with regular toys growing up.
He would just take them apart and put them back together.
“My parents finally realized they should not buy me typical toys, and started getting me radio kits and stuff like that,” said the Arkansas native.
After he bought his first house in 2007, his old habits kicked in, and he began to take it apart.
Now that he has stripped it down to the bare bones, Bradley plans to put it back together keeping one goal in mind: to be as green as possible.
“I’m going to do what I can to the best of my ability. As a homeowner, unless you have a lot of money, it’s hard,” he said.
Not wanting to attempt such a major endeavor blindly, the local courier has done his research.
The same year he bought his house, he traveled to Global Exchange’s and Co-Op America’s Green Festival in Chicago to soak up some information.
“I was completely mentally exhausted. I was there until they pushed me out of the building,” said Bradley, 39. “It was really liberating. All of a sudden I had more information than I even knew what to do with. It was like being drunk on information. It was like all of a sudden, this was possible.”
“Last fall, I began work for my first client in the “green” mattress industry, Spaldin Sleep Systems. To familiarize myself with their products and the current state of sustainability in the sector, I researched Spaldin’s materials and certifications and developed a competitive landscape matrix. I dug into the websites of over a dozen top green mattress brands and read peoples’ blog and forum questions and comments about green mattress motivations. I also led a team that staffed Spaldin’s booth at Green Festival in San Francisco, where we heard dozens of green mattress questions and concerns first-hand.
What I’ve learned is that while there are many exciting advances happening in what’s historically been a polluting industry, the mattress sector is drowning in the same kind of greenwash that plagues other industries. The marketing language on mattress makers’ and retailers’ websites too often features vague, unsubstantiated claims, resulting in confusion about what these claims really mean in terms of measurable, verifiable benefits to the health of ecosystems and people.”
What’s Really ‘Green’ in the Confusing World of Mattresses? Part I via Jonathan L. Gelbard, Ph.D. – Triple Pundit
“Talk about a trailblazer: Bon Ami had a green product long before “green” was a product
category. How so? For one thing, it’s been in business for nearly 125 years, surviving
the Great Depression, the chemical revolution and numerous household cleaning fads.
For another thing, the little cleanser with the iconic chick on its label has kept it clean
from the beginning, literally, with products free of phosphates, chlorine and other harsh
chemicals. Recently Bon Ami updated its brand for a new generation of conscientious
consumers, launching six new products and a new website.”
“SAN FRANCISCO – The largest sustainability event in the world celebrates 10 years this year. The founders of Green Festival expect approximately 30,000 to 40,000 attendees at the San Francisco Concourse Exhibition Center April 9 – 10. This one-of-a-kind weekend experience offers the opportunity for community members to meet their favorite authors, actors and community leaders as well as shop more than 300 eco-friendly exhibitors.
All this while being able to participate in educational workshops; enjoy live music, sample local vegetarian cuisine; organic chocolates, wine and beer.
There are ten stages and pavilions feature more than 125 inspirational and educational speakers including: Amy Goodman, The Fabulous Beekman Boys, John Perkins, Dr. Sharif Abdullah, Zoe Weil, Favianna Rodriguez and Mark Hertsgaard, to name a few.”