Contact: Shermaine Sacasa
Phone: (786) 355-4855
Greening the Culture Campaign PRESS CONFERENCE
NEW YORK – FEBRUARY 6, 2012 In its fifth year, The Greening the Culture Campaign continues to grow in scope, reach and purpose. With a timely and relevant theme of “Jobs and Entrepreneurship Creation in the Urban Market”, the 2012 NYC campaign events, including the Churches Go Green Initiative and the NYC Green Festival, is convening this press conference at The Brooklyn Borough Hall, at 10am on Feburary 28th 2012 to discuss this auspicious partnership intended to bring green jobs to the community. The pinnacle of this campaign, the UrbanGoGreen Green Economy Expo will be at the New York City Green Festival on April 21- 22, 2012 at the Javits Center North. This is made possible by a partnership with Green Festival, a project of Green America and Global Exchange.
The “Greening the Culture” campaign is an ongoing response-driven marketing initiative that uses social media, traditional marketing and special events to effectively educate the urban market about the opportunities and benefits of professional and personal engagement in the green economy. The 2012 “Greening the Culture” campaign is a collaborative partnership between UrbanGoGreen; The New York State Energy Research and Development Authority (NYSERDA); The Economic Literacy Coalition and the 2012 NYC Green Festival.
The 2012 “Greening the Culture” campaign seeks to ambitiously tackle unemployment. “said Rev. Dennis Dillon, campaign supporter and one of New York’s leading voices on issues of Black economic empowerment, labor and consumer spending.
Founder and CEO of UrbanGoGreen, Duval Osiris James states, “Green service providers need to market their products and services to reach new communities. Individuals and businesses need to save money and want to upgrade to green products and services. And there are a lot of unemployed people all over New York City that we can put to work right now, helping these green service providers to grow and reach this untapped market.”
In addition to promoting green and clean tech career opportunities and raising public awareness about the personal and community benefits of upgrading to green products and services, the campaign provides green and environmentally friendly companies with effective and affordable opportunities to reach a growing urban eco-conscious community.
A partner in this effort is the New York State Energy Research and Development Authority (NYSERDA). NYSERDA ’s role in this partnership will be to introduce its energy efficiency programs that help residential owners, renters, the low-income as well as small businesses reduce their energy use. By providing incentives to encourage participation in these programs, end users of NYSERDA’s programs not only reduce their carbon footprint but eventually produce a positive cash flow with work that ends up paying for itself through energy savings. NYSERDA also has a broad network of contracting companies that actually do the work, providing job opportunities as well as business growth. In addition, NYSERDA provides workforce development training on various aspects of the energy efficiency field.
The “Greening the Culture” campaign New York Church launch will bring together public private churches, community based organizations and seasoned environmental professionals.
Guests will include representatives from the fashion, banking, eco-arts, legal, real estate,
telecommunications, nonprofit, and entertainment industries. In addition to providing an
amazing event and serving as a fund-raiser for the organization, this event will showcase the
products and services of local green companies, entrepreneurs and artists. The Churches Go Green speaking tour and seminar series challenges churches to save money by becoming more energy efficient and encourages their congregations to reduce their carbon footprint. The exhibitions will focus on the economic opportunities in the green economy and how churches can help members of their congregations to tap into the jobs and business opportunities.
UrbanGoGreen will partner with Green America to host the New York City Green Festival and present the UrbanGoGreen 2011 Green Economy Expo at the Jacob Javits Center in Midtown Manhattan. At NYC Green Festival, attendees learn how to green their homes, find a green job, hear inspiring speakers, participate in DIY workshops, see the latest in eco-fashion, taste delicious local foods, enjoy family activities, see a film festival and shop at the nation’s largest green marketplace with over 250 businesses committed to sustainable practices. UrbanGoGreen’s Green Economy Jobs and Opportunity Expo presents programming for entrepreneurs and citizens seeking to understand and benefit from sustainable economics and the opportunities of the green economy.
Contact:
To request information about the 2012 Greening the Culture Campaign contact: Shermaine Sacasa at 786-355-4855, premiumsn@gmail.com or info@urbangogreen.com
To learn how to sponsor or purchase vendor space contact:sponsor@urbangogreen.com.
