“Okay, so it’s Earth Day — the day where environmentalism is celebrated with TV specials, special product offers, and well-intentioned community greening efforts. These are all nice things (but if I have to delete one more ‘Great story idea for Earth Day’ pitches for eco-friendly beauty products, so help me …). Sort of. I mean, I’m glad that a few companies are taking the effort to market their products to an audience that cares about the planet — it’s better that there’s been a mild consumer shift towards organic, fair trade, and ethical products, and that they can be promoted with a topical tie-in one day a year. But 98% of this junk obscures what the original Earth Day was all about: Taking to the streets with fellow citizens and demanding real reform and environmental protections.”
Will a Real Earth Day Movement Please Stand Up? via Brian Merchant – Treehugger