“My latest intellectual Bosnia has been the knot of issues that’s come to be known as “sustainability.” In this regard, I suspect I’m not alone, especially among business people, many of whom still tend to associate these ideas with increased cost and government regulation.
The idea that “going green” could actually be profitable, a notion put forth by economists as long as 20 years ago, remains a source of skepticism in some quarters. If you still need convincing, pick up Edward Humes’s excellent new book, “Force of Nature” (Harper Business, 265 pages, $27.99), the story of how the world’s largest retailer, Wal-Mart, came to go green. I’ll wager that you won’t look at sustainability issues quite the same way again. It certainly opened my eyes.”