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- Gil Friend
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- Gil Friendâ€”Palo Altoâ€™s first CSO, and Chairman of Natural Logic Inc.â€”is widely considered a founder of the sustainable business movement. An inaugural member of the Sustainability Hall of Fame (with Ray Anderson, Amory Lovins, Karl Henrik Robert and Bob Willard), he was named â€śone of the 10 most influential sustainability voices in Americaâ€ť by The Guardian.
Friend has advised leading companies on sustainability as an innovation and value driver; developed early â€śsustainability dashboardsâ€ť in 1994; and co-designed the ULe 880 sustainable business standard.
He served in the California Governorâ€™s Office, was a founding board member of Institute for Global Communications, and cofounder of the Institute for Local Self-Reliance, and serves on advisory boards of Sustainability Accounting Standards Board and Sustainable Brands.
Friend lectures widely on business strategy and sustainability, is author of the acclaimed Truth About Green Business, and is a seasoned practitioner of â€śThe Natural Stepâ€ť environmental management system.