Testimonials

sustainability expo sustainability expo sustainability expo sustainability expo sustainability expo sustainability expo sustainability expo sustainability expo sustainability expo sustainability expo sustainability expo sustainability expo
sustainability expo sustainability expo sustainability expo sustainability expo sustainability expo sustainability expo
sustainability expo

Green Festival Speakers

Frank Locantore

3341.jpg

www.BetterPaper.org

Frank Locantore directs the Better Paper Project (www.BetterPaper.org" target="_blank">http://www.betterpaper.org/">www.BetterPaper.org) for Green America, and assists magazine publishers’ efforts to create and implement environmentally responsible paper use practice that help the magazines’ brand while protecting the environment. Better Paper uses a cooperative approach that combines direct publisher assistance with positive promotions through the Aveda Environmental Awards for Magazines, and bookstore promotions at Barnes and Noble, Books-a-Million, Amazon.com, and airport and independent bookstores. Locantore and the Better Paper Project demonstrate that high-quality and cost-competitive environmental papers are available for magazines and have been cited by journalists from such varied publications as the New York Times, Folio: magazine, E magazine, Publishing Executive, CNN/Fortune, AdAge, PBS’s Media Shift, Grist, and Ecorazzi among other TV, radio, and print stories.