Green Festival Speakers

Frank Locantore



Frank Locantore directs the Better Paper Project (www.BetterPaper.org" target="_blank">http://www.betterpaper.org/">www.BetterPaper.org) for Green America, and assists magazine publishers’ efforts to create and implement environmentally responsible paper use practice that help the magazines’ brand while protecting the environment. Better Paper uses a cooperative approach that combines direct publisher assistance with positive promotions through the Aveda Environmental Awards for Magazines, and bookstore promotions at Barnes and Noble, Books-a-Million, Amazon.com, and airport and independent bookstores. Locantore and the Better Paper Project demonstrate that high-quality and cost-competitive environmental papers are available for magazines and have been cited by journalists from such varied publications as the New York Times, Folio: magazine, E magazine, Publishing Executive, CNN/Fortune, AdAge, PBS’s Media Shift, Grist, and Ecorazzi among other TV, radio, and print stories.