Green Festival Speakers
Pauli is an innovator in business, science and education. Under his leadership, Ecover built the first ecofactory (1992) that was featured on CNN Prime Time News. He initiated the concept of zero waste and zero emissions (1994) implemented by +2,000 companies in Japan, which have by now (16 years later) 99% eliminated all landfill.Inspired by Fritjof Capra, with whom he coauthored Steering Business towards Sustainability in 1995, Pauli set out to design an economic model that evolves from the core business management concept to a systemic view. With the support of the Japanese government and industry, he designed and implemented projects from agroforestry to mining, industry and health care, demonstrating that it is possible to reverse climate change and build a production and consumption system capable of responding to all basic needs.Pauli is the founder of Zero Emissions Research ; Initiatives (ZERI), a global network of creative minds seeking solutions to world challenges. The common vision shared by the members of the ZERI family is to view waste as resource and seek solutions using nature's design principles as inspiration.