Green Festival Speakers

Paul Polizzotto


Paul Polizzotto’s career in social enterprise began when he launched his first venture, the industrial/environmental cleaning company Property Prep, in 1989.  A lifelong surfer, Paul melded his passion for the ocean with his talent for entrepreneurship and pioneered Urban Watershed Cleaning and Zero Discharge -- two technologies which help businesses become environmentally compliant by scrubbing toxins from parking lots and industrial sites, thus preventing the run-off from entering storm drain systems and polluting the waters into which they feed.

In 2002, Paul expanded his reach with his “Adopt-A-Waterway Program,” a public-private partnership that continues to channel corporate ad dollars into environmental awareness campaigns and technologies that mitigate storm drain and urban run-off pollution.  Paul parlayed the success of “Adopt-A-Waterway” into the EcoAd Program.  Launched in January 2011, this innovative advertising paradigm funnels a portion of the budgets from corporate advertising campaigns into grants for environmental projects in communities across the United States.

The EcoAd Program is the cornerstone of Paul’s current venture, CBS EcoMedia Inc., the mission of which is a continuation of Paul’s original vision: to raise public awareness about environmental issues, to help fund solutions, and to create healthy communities across the nation. As Founder and President, Paul oversees the operations and strategic direction of the company, which has seen numerous successes and accomplishments over the past year.

Paul’s pioneering work in the areas of public-private partnership, sustainable media, and social enterprise have made him a sought-after speaker.  In 2010, he represented the U.S. State Department and the U.S. Embassy in the UK and Europe, where he shared his expertise in social entrepreneurship with an audience of international leaders.

He is the recipient of numerous awards and accolades. The EcoAd program is a 2012 Edison Award Winner, and in 2009, EcoMedia received the United States Conference of Mayors’ Excellence in Public/Private Partnerships Award. Vanity Fair Magazine has hailed Paul as a "Public Private Visionary," and in 2002, he was honored with the Santa Monica Baykeeper’s and the Waterkeeper Alliance's prestigious "Keeper Award."

Paul serves on the Board of Advisors for Robert F. Kennedy, Jr.'s Waterkeeper Alliance and is a Grades of Green Board Member. In addition, he is an inaugural member of the Board of Advisors for the Society and Business Lab at USC’s Marshall School of Business, where he is a frequent guest lecturer.