Green Festival Speakers

Patrick Reinsborough



Patrick Reinsborough is a strategist, campaigner and creative provocateur with over 20 years of experience in movements for ecology, peace and social justice. In 2002 he co-founded smartMeme (www.smartmeme.org) a strategy and training center to explore the intersection of social change, the ecological crisis and strategies to shift cultural narratives. With his colleagues at smartMeme, Patrick has trained over 4,000 organizers and partnered with over 200 high impact organizations to frame issues, strengthen alliances and win campaigns. He is the co-author of Re:Imagining Change: How to Use Story-based Strategy to Win Campaigns, Build Movements & Change the World (PM 2010) and a contributor to Beautiful Trouble: Toolbox for the Next Revolution (2012 O/R Books). SmartMeme’s strategic approach is based on the premise that the intersecting crises of the 21st century require all changemakers to be more effective and holistic storytellers. Patrick is based in SmartMeme’s Oakland office.