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Green Festival Speakers

Joel Salatin



Joel Salatin, 51, is a fulltime farmer in Virginias Shenandoah Valley. A third generation alternative farmer, he returned to the farm fulltime in 1982 and continued refining and adding to his parents ideas.

The farm services more than 2,000 families, 10 retail outlets, and 30 restaurants through onfarm sales and metropolitan buying clubs with salad bar beef, pastured poultry, eggmobile eggs, pigaerator pork, foragebased rabbits, pastured turkey and forestry products using relationship marketing.

He holds a BA degree in English and writes extensively in magazines such as STOCKMAN GRASS FARMER, ACRES USA, and AMERICAN AGRICULTURALIST.

The familys farm, Polyface Inc. (The Farm of Many Faces) has been featured in SMITHSONIAN MAGAZINE, NATIONAL GEOGRAPHIC, GOURMET and countless other radio, television and print media. Profiled on the Lives of the 21st Century series with Peter Jennings on ABC World News, his afterbroadcast chat room fielded more hits than any other segment to date. It achieved iconic status as the grass farm featured in the NEW YORK TIMES bestseller OMNIVORES DILEMMA by food writer guru Michael Pollan.

A soughtafter conference speaker, he addresses a wide range of issues, from creating the farm your children will want to making a white collar salary from a pleasant life in the country. A wordsmith, he describes his occupation as mobstocking hervbivorous solar conversion lignified carbon sequestration fertilization. His humorous and convictionbased speeches are akin to theatrical performances, often receiving standing ovations.

He has authored six books, four of them howto types: PASTURED POULTRY PROFITS: Net $25,000 in 6 months on 20 Acres, SALAD BAR BEEF, YOU CAN FARM: The Entrepreneurs Guide to Start and Succeed in a Farming Enterprise, and FAMILY FRIENDLY FARMING: A MultiGenerational HomeBased Business Testament, and HOLY COWS AND HOG HEAVEN: The Food Buyers Guide to Farm Friendly Food. His most recent release, EVERYTHING I WANT TO DO IS ILLEGAL: War Stories from the Local Food Front, explains the hurdles and opportunities facing local food systems.

His speaking and writing reflect dirtunderthefingernails experience punctuated with mischievous humor. He passionately defends small farms, local food systems, and the right to opt out of the conventional food paradigm.

His mother Lucille, wife Teresa, daughter Rachel, son Daniel, daughterinlaw Sheri, grandsons Travis and Andrew, and granddaughter Lauryn, work fulltime together on the family farm.


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One of Americas most dynamic and innovative small farmers will address the fill in the pertinent information.

Promoting food production that is environmentally, emotionally and economically enhancing for both producer and consumer, Joel Salatin is a third generation clean food farmer. His presentations about the familys 550acre Virginia farm often receive standing ovations.

Author of five books, magazine columnist, and wordsmith, Salatin describes his diverse farm enterprises with earcatching phrases: salad bar beef, pastured poultry, pigaerator pork, foragebased rabbits, and feathernet eggs. What he calls relationship marketing to 500 families and 30 restaurant cheerleader patrons gives his farm, Polyface Inc., retail dollars for everything produced.

Although his message is a decidedly positive one, it draws clear distinctions between food produced in inhumane, factory farms and food produced in pasturebased, animalfriendly farms.

His presentations carry several themes: let animals do the work, value adding through marketing, diversity and multipleuse, reverencing the pigness of a pig, and animals eating their salad bar. Woven throughout his talk is a strong consumer thrust for responsible food buying: one bite at a time, each of us creates the landscapes our grandchildren will inherit.

A truly innovative farmer, he has received numerous conservation awards. Featured in Smithsonian Magazine, National Geographic, and Gourmet, the farm attracts visitors from around the world to view its animalfriendly, pasturebased, environmentallysound, nutrientdense, entrepreneurial production and marketing models. His mother, Lucille, wife Teresa, daughter Rachel, son Daniel, daughterinlaw Sheri, and grandson Travis, work fulltime together on the family farm.