Green Festival Speakers

Tony Fernandez


Born in Mendocino County, California Tony Fernandez was destined to work in the Redwood industry. As a freshman in high school he won the California State Woodworking competition and decided he would pursue his passion in the industry.   At age 14 he began working as a garden products assembler at California Leisure Products, a Redwood gazebo manufacturer in Ukiah, Ca and by age 17 he was supervising 15 employees and worked his way up to "lead designer "in the model shop.  At age 25 he started his own company,  Wood Products Unlimited, specializing in manufacturing high- end children's furniture using post -consumer mill ends from local lumber mills.  As demand increased he was solicited and, eventually, hired by Advanced Manufacturing and Development who specialized in manufacturing games for the Atari Corporation.  As the reclaimed industry started to blossom in the mid 90's he began pursuing alternatives for manufacturing products from those materials.  In 1998 he left AM&D and went to work for North Cal Wood Products as International Sales Operations and Development Manager.  Working closely with Frank VanVranken the CEO of North Cal Wood Products they developed the Recycled Products Division and dove in to the deconstruction of the oldest and largest Redwood sawmill in the world, Mill B at the Pacific Lumber Company in Scotia, Ca. This project spurred many other deconstruction projects all over northern California and catapulted North Cal to becoming a leader in the reclaimed Redwood industry.  During his career at North Cal, Tonyhas teamed up with organizations such as the USGBC, The California Redwood Association, and FSC, and donates as much of his time to developing wood products from post consumer recycled wood sources through Hilltop Recovery Services in Lake County California.